Why We Are Different
Fillmore Hospitality is a fundamentally different manager in FIVE critical ways. Click on a box to experience how we are different.
Complex operating businesses such as full-service hotels and resorts cannot be optimally managed from a regional or corporate office. Highly skilled executives must lead the team on-site and be engaged in the local community.
We push talent downward to the property level and then empower these highly skilled executives to actively manage the business.
Talent is focused at regional and corporate levels while less-experienced executives manage the business in a highly programmatic manner.
Our DNA is rooted in real estate investing. So, we start with the real estate and develop a strategy for the hospitality product based on its unique characteristics.
A customized asset strategy – taking into consideration local market dynamics and unique aspects of the property – is the most effective way to generate optimal investment returns.
One-size-fits-all. Many opportunities are missed due to this highly programmatic approach.
Brands can be powerful marketing partners but we will not rely solely on brands to fill our properties. The Fillmore Hospitality team is comprised of the industry's most successful marketers of independent hotels and resorts and we apply the same level of innovation and passion to all properties, both branded and independent properties.
A customized marketing strategy is like a bespoke suit: it fits perfectly.
1,000 tactics in search of a strategy! This highly programmatic approach leaves many untapped opportunities.
Fillmore Hospitality has developed sales management best practices over several decades from within the hospitality industry, and even more important from other industries which have historically been more aggressive or more sophisticated sellers. We size our sales teams to surface more demand than the property can accommodate.
Our strategy allows us to attract the best sales people who come together to form highly successful onsite teams.
Sales teams are undersized so the hotel can do little more than respond to inquiries. Sales people are incented on activity instead of results.
Total Goal Congruency
One of the industry's fundamental problems is the misalignment of interests between capital, management and brands. At Fillmore Hospitality, we work to achieve total goal congruency with all stakeholders.
Ownership can be confident it has a trusted partner in the business who is going to evaluate business decisions through the same lens.
Lacking an investment management perspective, many operators are focused on revenues and fees – not maximizing investment returns.